Hi! My name is James
I have been involved in the fitness industry for over six years now, with a passion for sport and exercise born from playing semi-professional Football during my teenage years back in New Zealand. I have spent most of my time in the fitness industry working as a Strength and Conditioning Coach in Football with some great success and experiences that I would love to share and pass on to all of you!
I love playing with different methods of training and always try to implement something new into each different workout. I am a big believer of research and I am always looking for new ways to keep all of my sessions fresh, challenging and exciting.
If I’m not in the gym you’ll find me out on the field and in the classroom helping to develop the next generation of elite Footballers!